Distribution mix

The delivery

This is the most important part of every company. Without actually supplying the product nothing gets sold and consequently no payment is received. Make sure your delivery is always as quick as possible and done with the greatest care. To ensure this the distribution mix needs to be properly planned.

The table shows most of the possible distribution channels available.

You must collect information on what you are using at the present:

• the long channel (wholesaler/distributor, shop, consumer)
  - products bought often, by many consumers, in small quantities, use is evident
• the short channel (shop, consumer)
  - products that spoil, have high cost of transport, difficult to use or install, tailor made
• the direct channel (no links in between, direct to consumer)
  - as short channel, but also services
• intensive, selective or exclusive distribution
• your own representatives or agents