| The number of marketing staff This table lists the planned marketing personnel. 
 Analysis of sales staff How is your sales staff's level of education, its 
experience, salary, bonus and expenses. What are you going to change? Compare 
these figures with your budget. Are they too low or too high? 
 The desired sales staff This table shows the sales staff for the planning 
period and the goals set for each sales person. 
 Analysis of non-sales personnel Compile the information for the non-sales staff as 
well. Compare them with the sales staff. Any peculiarities? What is needed for 
the next years? 
 
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