You start your business plan document by entering the general company data. This page gives a first impression of the company and its general goals. The management of the company defines the business idea of the enterprise and its strategies, with objectives and plans for implementation. These are then put together into a business plan, for information for the shareholders and employees or for bankers, to raise capital for implementation of the plan.
 
| Business Plan Template | 
| Table of Contents (automated) Executive summary 
Business goals/missionBusiness descriptionBusiness formationBusiness philosophies/identityLocationGeographical marketsVision of the futureMain objectivesKey advantagesStrategic positioningStrategic alliancesSales summaryInternetLicensesDirectorsManagement teamPersonnelFunds required Development 
Project planPhasing diagramDevelopment team Marketing 
The product mixSales estimatesAnalysis current product mixCompetitive researchMarket analysisMarketing goals & strategiesPricing strategySales managementDistribution & serviceAdvertising & promotionSWOT analysis | Historic analysis 
General viewThe market positionIncome statement historicBalance sheet historic Operations 
Industry specificIdentityLocationPremisesLayoutProduction planning The organizational structure 
Management and personnelAdministrative organizationContingency planning Financial plan 
The investment budgetStatistical data (ratios)The return on investmentFinancial projections Risk management 
Risk reductionExit strategy Timeline Appendices 
Personal income statementOther | 
PlanMagic Business comes with a products and services plan template, and one additional template of your choice from those available. Available at the moment are:
The multi-purpose yet business specific business plan program.