| Market research goals and strategies First define the goals (what information needs to be collected and compiled) 
for the next three to five years. Do you have a market segment you would like to 
know better? Do you need certain psychographic information on a particular 
market? Then you have to determine how (which strategies) you intend to obtain 
this information. Screenshot not shown here!   Projects next year Define the projects to research the market for the next year. 
 
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