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For any marketing activity to be successful it needs to be evaluated constantly
and the progress monitored.
Doing this enables timely corrections to the marketing activities in order to ensure the desired results. More importantly, you avoid wasting time and money on projects not going as planned. Study the figures, the results, the variations and find out why things are not going as planned. If changes need to be made, study the plans, the goals, the strategies, the figures and gather all the necessary information. Decide upon alternative strategies or even abandoning a previously chosen strategy if that seems to be the best choice. Two tables have been included to use for the purpose of evaluation and progress control. Use them well. The table below is completed in units and again in currency. The results in units
The results in amounts Screenshot not shown here!
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