Advertising budget

Advertising and promotion 3 years

Advertising mix

We have provided up to 9 advertising and promotion channels.

For each type of advertising and promotion campaign, you will find a detailed table to enter planned campaigns and related data. You can even enter result data to analyze the campaign's success and calculate the net contribution of any campaign.

Advertising

• Newspapers
• Consumer magazines
• Trade publications
• Radio
• Television
• Other

Promotion

• Sales promotions
• Direct marketing
• Trade shows

Only the Newspapers and Direct Marketing tables are shown here.

Advertising and promotion 5 years

The effectiveness of the advertising

Define in the table how you are going to measure the effectiveness of your advertising campaign. The methods to be used and the person in charge. May we remind you that targeted and consistent advertising will work. You build up company name, brand name, find new potential customers, build credibility and many other benefits. To plan a marketing campaign properly, you need all the information gathered in your marketing analysis.